![Versace CEO Jonathan Akeroyd on working with Donatella Versace, Covid-19's impact on luxury fashion brands, and his strategy for sales in China | South China Morning Post Versace CEO Jonathan Akeroyd on working with Donatella Versace, Covid-19's impact on luxury fashion brands, and his strategy for sales in China | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2020/09/30/9ae5d1c4-01fa-11eb-88c7-25dcd0ae6080_image_hires_182651.jpg?itok=PtA6eH63&v=1601461627)
Versace CEO Jonathan Akeroyd on working with Donatella Versace, Covid-19's impact on luxury fashion brands, and his strategy for sales in China | South China Morning Post
![Donatella Versace at the Vanity Fair Oscars Afterparty 2020 | See Every Incredible Dress at the Vanity Fair Oscars Afterparty | POPSUGAR Fashion Photo 292 Donatella Versace at the Vanity Fair Oscars Afterparty 2020 | See Every Incredible Dress at the Vanity Fair Oscars Afterparty | POPSUGAR Fashion Photo 292](https://media1.popsugar-assets.com/files/thumbor/lHPeX9C2UjikzPznJB19mUYTSS4/fit-in/728xorig/filters:format_auto-!!-:strip_icc-!!-/2020/02/10/546/n/1922564/1d0d856b70647c1d_GettyImages-1205220797/i/Donatella-Versace-at-Vanity-Fair-Oscars-Afterparty-2020.jpg)
Donatella Versace at the Vanity Fair Oscars Afterparty 2020 | See Every Incredible Dress at the Vanity Fair Oscars Afterparty | POPSUGAR Fashion Photo 292
![VERSACE on Twitter: "Chief Creative Officer #DonatellaVersace attends the Elton John AIDS Foundation Academy Awards Viewing Party in an #AtelierVersace column dress crafted from signature Swarovski Crystal Mesh. https://t.co/A7cfy0nKXM" / Twitter VERSACE on Twitter: "Chief Creative Officer #DonatellaVersace attends the Elton John AIDS Foundation Academy Awards Viewing Party in an #AtelierVersace column dress crafted from signature Swarovski Crystal Mesh. https://t.co/A7cfy0nKXM" / Twitter](https://pbs.twimg.com/media/EQYfD59XUAAdZGi.jpg:large)
VERSACE on Twitter: "Chief Creative Officer #DonatellaVersace attends the Elton John AIDS Foundation Academy Awards Viewing Party in an #AtelierVersace column dress crafted from signature Swarovski Crystal Mesh. https://t.co/A7cfy0nKXM" / Twitter
![Donatella Versace at the Vanity Fair Oscars Afterparty 2020 | See Every Incredible Dress at the Vanity Fair Oscars Afterparty | POPSUGAR Fashion Photo 291 Donatella Versace at the Vanity Fair Oscars Afterparty 2020 | See Every Incredible Dress at the Vanity Fair Oscars Afterparty | POPSUGAR Fashion Photo 291](https://media1.popsugar-assets.com/files/thumbor/C2tgwJ_oaLgHllHvU_lBr7Pd010/fit-in/2048xorig/filters:format_auto-!!-:strip_icc-!!-/2020/02/10/546/n/1922564/ee15479474f1074c_GettyImages-1205225284/i/Donatella-Versace-at-Vanity-Fair-Oscars-Afterparty-2020.jpg)
Donatella Versace at the Vanity Fair Oscars Afterparty 2020 | See Every Incredible Dress at the Vanity Fair Oscars Afterparty | POPSUGAR Fashion Photo 291
![Donatella Versace at the 2020 Elton John AIDS Foundation Academy Oscars Party | The Glamour Continues! These Oscars Afterparty Dresses Will Leave You in Awe | POPSUGAR Fashion Photo 92 Donatella Versace at the 2020 Elton John AIDS Foundation Academy Oscars Party | The Glamour Continues! These Oscars Afterparty Dresses Will Leave You in Awe | POPSUGAR Fashion Photo 92](https://media1.popsugar-assets.com/files/thumbor/xJKAyFrPwaluuix8pRPdXPWtZR8/fit-in/2048xorig/filters:format_auto-!!-:strip_icc-!!-/2020/02/09/147/n/1922564/8702c43e7e8b548d_GettyImages-1205146926/i/Donatella-Versace-at-2020-Elton-John-AIDS-Foundation-Academy-Oscars-Party.jpg)
Donatella Versace at the 2020 Elton John AIDS Foundation Academy Oscars Party | The Glamour Continues! These Oscars Afterparty Dresses Will Leave You in Awe | POPSUGAR Fashion Photo 92
![Donatella Versace attends the 28th Annual Elton John AIDS Foundation Academy Awards Viewing Party Celebrating The 92nd Academy Awards held at West Hollywood Park on February 09, 2020 in West Hollywood, California, Donatella Versace attends the 28th Annual Elton John AIDS Foundation Academy Awards Viewing Party Celebrating The 92nd Academy Awards held at West Hollywood Park on February 09, 2020 in West Hollywood, California,](https://c8.alamy.com/comp/2AWRX8H/donatella-versace-attends-the-28th-annual-elton-john-aids-foundation-academy-awards-viewing-party-celebrating-the-92nd-academy-awards-held-at-west-hollywood-park-on-february-09-2020-in-west-hollywood-california-united-states-photo-by-art-garciasipa-usa-2AWRX8H.jpg)
Donatella Versace attends the 28th Annual Elton John AIDS Foundation Academy Awards Viewing Party Celebrating The 92nd Academy Awards held at West Hollywood Park on February 09, 2020 in West Hollywood, California,
![Versace CEO Jonathan Akeroyd on working with Donatella Versace, Covid-19's impact on luxury fashion brands, and his strategy for sales in China | South China Morning Post Versace CEO Jonathan Akeroyd on working with Donatella Versace, Covid-19's impact on luxury fashion brands, and his strategy for sales in China | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/methode/2020/09/30/9ae5d1c4-01fa-11eb-88c7-25dcd0ae6080_image_hires_182651.jpg?itok=4Ac350QO&v=1601461627)
Versace CEO Jonathan Akeroyd on working with Donatella Versace, Covid-19's impact on luxury fashion brands, and his strategy for sales in China | South China Morning Post
![Jennifer Lopez and Donatella Versace walking on the runway Versace Fashion Show during Milan Fashion Week Jennifer Lopez and Donatella Versace walking on the runway Versace Fashion Show during Milan Fashion Week](https://c8.alamy.com/comp/2ENWHDG/jennifer-lopez-and-donatella-versace-walking-on-the-runway-versace-fashion-show-during-milan-fashion-week-womenswear-spring-summer-2020-held-in-milan-italy-on-september-20-2019-photo-by-jonas-gustavssonsipa-usa-2ENWHDG.jpg)